Welcome to Howard University
School of Business
Department of Marketing

The Department of Marketing offers academic programs designed to prepare its undergraduate students for entry-level positions in marketing and its graduate students for mid- and upper-level positions in the management of the marketing function in an organization. Specialization in Marketing gives the student the breadth of exposure to and depth of immersion in Marketing needed to understand how for-profit and non-profit organizations need to operate successfully and be productive and efficient in a market-oriented economy. The course-work offered at both the undergraduate and graduate levels: (a) are constantly updated to be current with where the best in the field of marketing is at any given point in time, (b) cover the broad scope of the field of marketing, including its major sub-specialties, and, (c) go into considerable depth in each of these sub-specialties so as to thoroughly prepare our students to operate successfully in the field of marketing once they graduate from our programs. Students in any of our programs are trained, to provide them with the necessary knowledge, skills, tools and essential values needed to become competent, ethical marketing managers in any for-profit or non-profit organization they choose to work for or to function successfully as entrepreneurs, if that is what they choose to do when they graduate. Internships are also usually offered to many students in our programs by various for-profit and non-profit organizations. (See Courses)

Our Mission

The Mission of the Department of Marketing is to provide comprehensive marketing education, to prepare marketing majors with highest level of excellence in the practice of Marketing.

The Department seeks to develop a cadre of faculty who provide outstanding educational experiences for students who publish widely in academic, practitioner, and technical journals, and who contribute to the development of solutions to business and management problems.