MARKETING

Denver D'Rozario
Professor
Room 336
(202) 806-1646
Email:  ddrozario@howard.edu

Denver D'Rozario is a Professor of Marketing, Department of Marketing, School of Business, Howard University. He has been at Howard University since the Fall of 1996. He has a Bachelor’s degree in Chemical Engineering from the University of Madras (1983), an MBA from Illinois State University (1987) and a PhD from the Leonard N. Stern School of Business, at New York University (1992). From the Fall of 1990 to the Fall of 1996, he was an Assistant Professor of Marketing in the Fox School of Business and Management at Temple University. His research interests include international (cross-cultural) marketing, ethnic marketing, nostalgia-based marketing, the use of dead celebrities in marketing and psychometric issues in marketing, among other areas. He has won several competitive teaching awards as well as several competitive research and teaching grants and fellowships. He has published over three dozen papers in various Journals, including the Journal of Consumer Marketing, Journal of Consumer Psychology, Journal of Immigrant and Refugee Services, Journal of International Consumer Marketing, Journal of International Food and Agribusiness Marketing, Journal of Macro-marketing, Journal of Marketing Management, Journal of Segmentation in Marketing, Latin-American Business Review, and various conference proceedings, including, Advances in Consumer Research and American Marketing Association’s Marketing and Public Policy Conference Proceedings, among others. A research area that he pioneered the investigation of in Marketing, namely “Retail-Redlining”, has now been listed in Wikipedia. He has reviewed for several Journals, Conferences and Publishers in the field of Marketing. He has also done consulting work for several Companies, Non-profit Organizations and Federal Government Agencies. He &/or his work have been quoted in several news media, including ABC (Channel 7 News), NBC (Channel 4 News), BET’s National News, The Washington Times and Black Enterprise Magazine, among others.